Well, it’s been a while between posts, but that just shows how busy I’ve been getting the business up and working, and it’s certainly paying off. The magazine is growing in exposure, with feedback continuing to be positive and residents ringing in and sharing their views as well as local businesses becoming more and more involved.
The April issue sports some changes to our layout, with greater focus on the advertisements and editorials than general information. This has freed up room for the full page ads to go in and retained the slimline look and feel of the magazine.
We are still about 20 pages off our final goal and have begun an intensive marketing campaign to generate local business interest as well as retain those businesses that are currently advertising with us. We now have a super monthly email newsletter that gives all the specials and promotes the featured business, along with the regular rates. If you’d like to subscribe to it, just hit the button to the right there > SUBSCRIBE.
We’ve also begun ordering more print copies and rather than increasing the street home deliveries, have increased the numbers of magazines that are stocked by local outlets. These high profile businesses, such as the Brunton Theatre and Bookers Wholesales report that the magazines are taken each month and asked for when there are none left. Our decision to increase this way means that any resident or interested reader can take the magazine, not restricting readership to the distribution area. Having the magazines more widely freely available also means that it is taken by people who specifically want to read it or use its businesses. And, as our research has recently revealed, the greater number of locations the magazine can be seen and picked up, the more it and its advertisers become known as local brand, generating talk within the community and word of mouth referrals.
We’ve also changed the way our accounts work – so that as of this month all accounting will be handled through Kashflow with an automated reminder system that feeds into our system for account followup. We’ve employed a highly respected debt recovery team in Scotland and they will now do the serious work of contacting those businesses that neglect payment.
On a lighter note, I am greatly enjoying the magazine business and watching it become known and sort after in Musselburgh. I am definitely proud to be associated with the magazine.
Now, if you’d like a bargain this month – Easter Specials – do click here or on the shiny golden easter egg, because what we know is that businesses out there are paying far too much for advertising, and we can off you great deals for much less.
I look forward to hearing from you, and if you have any questions at all – give me a call or drop me an email.